From GRPs to Outcomes: The New Playbook for Convergent TV with Tatari
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YouTubeMarketectureTV
From GRPs to Outcomes: The New Playbook for Convergent TV with Tatari
Ari Paparo sits down with Mike Fogarty of Tatari to discuss the transformation of TV advertising from legacy GRP-based planning to an outcome-driven approach. Their conversation highlights how brands and agencies are moving beyond traditional metrics to focus on real, measurable business results across both linear and streaming environments ...
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