Data reveals which holiday ads drove the strongest emotional impact, and what marketers can learn from the season’s top ...

A well-crafted marketing strategy helps to define a clear path to business growth and acts as a guide for organizational decision-making. A product strategy is at the heart of the marketing mix and ...

Most marketing measurement models operate on a simple assumption: effects are additive. Campaign A drives 100 leads, Campaign B drives 200, so the total impact is 300. But in reality, marketing often ...

Even in this age of digital marketing, old-fashioned techniques still make for effective life insurance marketing. Many consumers appreciate how marketers leverage technology to enhance the speed and ...

With 54% of global marketers planning to reduce spending in 2025, ad spend efficiency will be critical. The goal is clear: maximize your marketing impact for minimum cost. However, the path to ...

Colleges and universities continue to compete for attention across countless platforms; this scattershot approach often comes at the expense of cohesion. But simply adding more content—made easy ...

In today’s competitive job market, standing out is crucial—and how you submit your application can make all the difference. Submitting a well-crafted cover letter is essential to make a strong ...

The way brands advertise to customers has changed. With third-party cookies fading from existence, getting the right data you need to send relevant ads is becoming harder. This shift has pushed ...

The primary purpose of marketing is to help grow businesses and unlock their potential for a considerable return on investment (ROI). Like any other business, it makes sense for an insurance company ...