Anyone could swipe on a long-lasting lipstick or hydrating balm and call it a day, but every beauty insider knows the joy of ...

A simple beauty tutorial demonstrating how to create a polished and stunning look using only three makeup products, ...

It was probably the name that first caught your attention. Can a trend with such an unappealing name really succeed? The ...

Beauty lovers have been heavy-handed with their blush for the last two years, but these rosy pigments will be utilized in a ...

Exercise, be it spinning, lifting weights or pilates, means sweating – and while we may desire toned bodies, nobody wants to ...

Instead of breaking the bank on your beauty routine in 2026, invest in these expert-approved helpful self-care tips to look ...

In an arduous beauty market, packaging cannot merely be a container; it must give the customer a truly wonderful experience of the brand.

Before she became known as the internet’s unofficial “CEO of Blush,” Toni Bravo was simply following her curiosity. When she began posting videos in 2022, she was not chasing virality, brand deals, or ...

Prepare to say goodbye to the clean girl aesthetic – as girls (and guys) just wanna’ have fun make-up in 2026. Here’s why ...

The beauty world is feeling unusually quiet right now. South Korean beauty creator Daddoa, known for her calm presence and ...

After years of the "clean girl" aesthetic and natural, barely-there makeup, a new trend is coming, and it feels like My Little Pony got a Gen Z makeover.

THE “clean girl” aesthetic has been a glowing success for years – and it’s showing no signs of scrubbing off. Searches for the look, which centres on stripped-back beauty and pared-down fashion, hit a ...