Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. But what started as an entertainment trend has now evolved into a marketing priority. The ...
With short-form video now dominant on social media, researchers are racing to understand how the highly engaging, algorithm-driven format may be reshaping the brain. From TikTok to Instagram Reels and ...
A recent meta-analysis concerning short-form video, mental health, and attention spawned a lot of tech panic. Did critics ...
In an age of shrinking attention spans, short-form video has become one of the most effective and versatile ways to reach audiences. While business-to-business companies might think this format is ...
Video content is everywhere, but SEO-savvy short-form videos are rare. Thanks to platforms like TikTok, Instagram Reels and YouTube Shorts, these bite-sized videos, typically 15 seconds to two minutes ...
NEW YORK—Short-form vertical video has exploded across platforms like TikTok, Instagram and YouTube, but a new survey commissioned by Media.net, a provider of contextual advertising technology, ...
I didn’t have to read HubSpot’s 2025 State of Marketing report or the LinkedIn 2024 Benchmarks Report to know that short-form video content was the top content type used in marketing in 2024 and is ...
Opinions expressed by Entrepreneur contributors are their own. I started popping into my marketing department’s meetings about a year ago. They were doing a lot of great things, but I noticed ...
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