The new sensor-packed Smart Play Brick will land this spring as part of a special Star Wars collection. The update adds ...

Benson also confirmed that the new initiative contains no artificial intelligence at all, as well as no camera.

Eight years of development have produced a computer small enough to fit inside a classic 2x4 brick. But do kids really need a ...

Put a Star Wars tag near the brick and suddenly your X-Wing's engines purr. These include classics like Luke's X-Wing, a TIE ...

Now, Lego is bringing the culmination of this technology and play features to a galaxy far, far away with its new Smart Play system. With its unveiling at CES 2026, I had a chance to see exactly how ...

LAS VEGAS, NEVADA – JANUARY 05: Julia Goldin, Chief Product & Marketing Officer, the LEGO Group on stage during the LEGO ...

Lego makes sets specifically for adults, because even with age, the act of creating with small pieces still delights. Shop ...

LEGO introduces revolutionary screen-free SMART Play technology at CES 2026, bringing interactive sounds and lights to ...

In a groundbreaking announcement at the Consumer Electronics Show in Las Vegas, Lego has revealed its latest innovation: Smart Play. This development marks the most significant evolution in Lego's ...

LEGO has plenty of great sets lined up for this year, but this one rumored Architecture set would be a must-buy for ...

Play and games for both children and adults are changing in the new digital landscape. Here are the tech-enhanced toys we're ...

Lego has revealed Smart Play, a screen-free product that brings builds to life with technology, debuting with interactive ...