The new sensor-packed Smart Play Brick will land this spring as part of a special Star Wars collection. The update adds ...

Bugatti and Lego are extending their collaboration with another pair of collectible models that blur the line between toy and ...

At CES this week, Lego announced Smart Play, a new interactive way to play with Lego builds. Here's how it works and when you ...

The LEGO Group says it will introduce a new “SMART Play" system in 2026 designed to make brick-built creations respond to how ...

The brand-new, jaw-dropping Lego smart brick tech can recognize other bricks, activate effects and play music. They're ...

Directors such as Christopher Nolan and Steven Spielberg and a sky full of stars, including Ryan Gosling, Tom Cruise, Matt ...

Lego has introduced its most significant evolution in 50 years: ‘smart bricks’ that light up. The line will be introduced ...

Lego has unveiled new high-tech “smart bricks” it says will bring its classic toys to life with lights, sound and interactive movement. But one expert on early learning says that could lessen the ...

A simple plastic brick stole the spotlight at CES, the world’s biggest consumer electronics show in Las Vegas.

The Lego Group confirmed major changes since 1978 with its latest announcement of intelligent bricks marking a new era of ...

Updated on Monday, Jan. 5 at 1:15 p.m. ET — Unfortunately, the Lego CES keynote press conference on Jan. 5 will not be ...