Choosing a font isn't about what's "cool," it's about strategy. This guide breaks down the 12 essential font types and gives you a practical framework for picking the right one for your business.

Script fonts have a unique way of bringing life and personality to any design. Whether it’s a wedding invite, a website, or branding materials, the right font can make all the difference. And the best ...

This guide breaks down the 25 most popular fonts in web design with brutally honest advice on what works, what doesn't, and how to choose the right one for your business. Find the perfect font for ...

Todd Pezzuti received funding from ANID Chile to conduct this research. From Lagos to Cape Town, Santiago to Seoul, people want to be cool. “Cool” is a word we hear everywhere – in music, in fashion, ...

An international team of researchers may have just cracked the code for what makes someone “cool.” And no matter where you live, the personality traits that make someone “cool” appear to be consistent ...

Six traits can determine your ‘it’ factor, according to researchers who measured coolness around the globe. By Christina Caron Is there a secret sauce that helps explain why people as different as ...

Fans reckon the script for the upcoming Super Bowl 59 has leaked online ahead of the big game. The NFL playoffs are about to begin, and fans can anticipate some excitement. Those who believe in ...

On an album that paints a panoramic view of human suffering, the Oklahoma City group sometimes sacrifices ferocity as it expands its muscular sludge-metal sound. With its winding pace and pile-driving ...

Walking in the St. Albans neighborhood of Queens, New York, LL COOL J said, "I love this hood, man. Love this neighborhood. Love everything about it. Love the energy. I made a name for myself rappin' ...

To get an idea of how far back LL COOL J's contributions to hip-hop go, take a close listen to his recollection of a conversation with Q-Tip that became the genesis of his new album THE FORCE. Q-Tip ...

Scant months after Q-Tip publicly debated the dubiousness of an “adult-contemporary hip-hop” category on social media comes a completely Tip-produced new album by his Queens neighbor LL Cool J — the ...