Women's sports viewership is booming. According to a new report from Nielsen, advertising spending on women's sports has ...

Aug 13 (Reuters) - Women’s sports attracted 28.6 billion minutes of views in the U.S. in the first half of 2026, a Nielsen ...

Position Sports and The E.W. Scripps Company announced Friday they’ll present the inaugural Scripps Sports Women’s Basketball ...

ESPN pivoted from Sunday Night Baseball to Women’s Sports Sundays this summer, as part of a broader embrace of women’s sports such as the WNBA and NWSL. Fueled largely by the enormous draw of Indiana ...

The Women's National Basketball Players Association praised diversity and inclusion while condemning hate against transgender ...

LAS VEGAS, NEVADA - JULY 02: Kelsey Plum #10 of the Las Vegas Aces and Caitlin Clark #22 of the Indiana Fever talk on the court while an Aces player shoots free throws in the fourth quarter of their ...

Clockwise from left: Lottie Woad, Mikaela Shiffrin, Paige Bueckers, A'ja Wilson, Chloe Kelly and Lois Boisson Design: Dan Goldfarb; Photos: Mauro Ujetto, James Gill, Kate McShane, Adam Hagy, Thien-An ...

Women's sports merchandise is booming along with its leagues. But teams, leagues and retailers are learning consumers have ...

Add Yahoo as a preferred source to see more of our stories on Google. The back-and-forth began on Sunday, August 9, when Laurie posted on X, noting that in professional basketball, "99.9 percent of ...

Forbes contributors publish independent expert analyses and insights. Liz Elting is a billion-dollar founder who covers women and business. This voice experience is generated by AI. Learn more. This ...

American soccer star Megan Rapinoe is furious that the International Olympic Committee has decided to protect the female category. She called the IOC’s new eligibility standards for women’s Olympic ...