Virtual try-on fashion and AR shopping are transforming the way people buy clothes online, solving fit issues and creating a personalized shopping experience.

Here’s a rundown on the differences between virtual reality and augmented reality and the popular uses of each. A man experiences Google's Daydream View VR headset. Meta CEO Mark Zuckerberg unveiled ...

Google is updating its augmented reality API by offering the ability for placing apps on vertical surfaces (like placing virtual artwork on a textured wall), and new tools for developers. But possibly ...

Why Snap, Unity, Xreal, and Texas A&M University are among Fast Company’s Most Innovative Companies in augmented and virtual reality for 2025. Innovative organizations are finding ways to make ...

Augmented reality (AR) adds digital information to the real world. In contrast, virtual reality (VR) creates a completely new digitized environment. Augmented reality is easily accessible and ...