Specs: AVX is a low-flying, low-spinning premium ball with soft feel and added greenside control; Tour Soft offers soft feel with faster core tech and reformulated cover for all-around performance ...

For most of golf’s history, the markings on a golf ball were an afterthought. A small sidestamp, maybe a logo, and if you were serious about putting you pulled out a Sharpie and drew a line along the ...

Who it’s for: Golfers who want a softer-feeling, Tour-caliber ball that flies lower off the tee and produces less long-game spin without giving up the urethane feel and short-game control. Prime Day ...

I took the new Titleist Tour Soft golf ball to Lake Merced to test its downrange integrity, spin ceilings and consistency.

Following on from the release of its Pro V1x Left Dash, Titleist has confirmed the release of a refreshed AVX ball for 2026 which claims to provide more greenside spin and control while maintaining ...

What you need to know: The fiith iteration of the Titleist AVX features a reformulated core and a new aerodynamic package on a softer cast urethane cover to produce the driver and iron flight of the ...

Looking to learn what you need to know about the latest new products from Titleist? These handy thumbnails will keep you up to date on the company's new releases across all club and ball catetgories.

It’s no secret that Titleist has an extensive lineup of golf balls, including their CPO (Custom Performance Option) options that have led countless players to victory, including last week’s winner JT ...