Ever wondered why Kendall Jenner's fast-growing tequila brand, 818 Tequila, isn't made in the United States? She named it after the area code of her home in Calabasas, California, but the alcoholic ...

In 2016, when Jenny Camarena walked into her family’s tequila distillery, La Alteña, in Jalisco, Mexico, after years of being ...

Where else should we go but the town of Tequila in the State of Jalisco, Mexico for tequila tasting? Tequila tasting in ...

The development of a tequila brand begins with a foundational step: registering a trademark in Mexico, the United States, or any other intended markets. However, trademark protection is only the ...

Mexico’s flourishing tequila sector is an example of the country’s success in developing vibrant export industries. But the industry also offers an unfortunate reminder of the risks export companies ...

Tequila has long been reduced to fleeting shots without regard for its origin or heritage, but a new brand is changing that narrative. It’s no longer about quick chasers and loud music in dimly lit ...

National Tequila Day 2025 is almost here! Raise your glasses to celebrate this day on July 24. It is celebrated to honor the rich heritage and craftsmanship of Mexico’s iconic tequila, which is made ...

Tequila defied 2025’s global spirits slump—but a bitter fight over “additive‑free” labels shook the industry to its core.

This is an updated version of a story first published on Sept. 29, 2024. The original video can be viewed here. For years, mezcal sat in the shadow of its popular cousin tequila …known for its ...

TEQUILA, JALISCO (MEXICO) -- Recent negotiations between U.S. President Donald Trump and Mexican President Claudia Sheinbaum resulted in a 90-day extension for the existing 25% tariffs already in for ...

(The Conversation is an independent and nonprofit source of news, analysis and commentary from academic experts.) But behind the spirit’s flash of marketing and growing popularity lies a rarely asked ...

LOS ANGELES, Oct. 22, 2025 /PRNewswire/ -- Emmy Award-winning host and entertainment icon Mario Lopez continues to shine both on and off the screen, celebrating new milestones in his career while ...