Finessing telemarketing techniques will boost the small-business' earning potential. Knowing how to make contact, hold a sales conversation and wrap up the sale are integral parts of telemarketing.

How many conversations have you had with telemarketers recently? Probably not many that lasted longer than a few seconds… myself, the minute somebody asks me how I’m doing today, I draw a blank and ...

Making cold calls is the most difficult part of lead generation for most sales people. It can be difficult to capture the attention and hold the interest of a prospect who you don’t know, who doesn’t ...

Selling to business to business (b2b) companies requires a distinct type of telemarketing. To differentiate your telemarketing from other telesales efforts and to better market your offerings to your ...

At best, telesales scripts go big on the benefits of the proposed deal and skim over the not-so-great bits. At worst, they mislead the consumer either directly or by omission. The Consumer Protection ...