Statistical significance is a critical concept in data analysis and research. In essence, it’s a measure that allows researchers to assess whether the results of an experiment or study are due to ...

Researchers from Northwestern University, University of Pennsylvania, and University of Colorado published a new Journal of Marketing study that proposes abandoning null hypothesis significance ...

It may be common knowledge that p < .05 indicates statistical significance. Psychology students (and others) are often taught that p < .05 means the probability (p) of rejecting the null hypothesis ...

When researchers conduct many statistical tests simultaneously, the chance of obtaining false positives increases. Traditional methods for multiple comparisons, such ...

Should you believe the findings of scientific studies? Amid current concerns about the public’s trust in science, old arguments are resurfacing that can sow confusion. As a statistician involved in ...

Researchers from Northwestern University, University of Pennsylvania, and University of Colorado published a new Journal of Marketing study that proposes abandoning null hypothesis significance ...