Dr. Squatch is no neophyte when it comes to perfumery. The grooming brand based on a pipe-smoking Sasquatch is celebrating its 10th anniversary this year. But until now, it’s focused mostly on ...

Gen Z men are the driving force behind the rapid growth in male grooming products. To succeed with Dr Squatch, Unilever must learn how to protect the Dr Squatch brand after the acquisition. Unilever ...

Unilever is acquiring men’s personal care brand Dr. Squatch from private equity firm Summit Partners, according to a press release. Financial terms of the transaction were not disclosed. The deal is ...

It happened with REN, will it happen again? 181st Street Communications’ Sian Conway-Wood explores whether Unilever can take Dr Squatch to the next level without repeating past mistakes. When rebels ...

Unilever has announced the acquisition of Dr. Squatch, a viral men’s personal care brand known for its natural grooming products and bold, social media-led marketing. The brand was previously backed ...