Pattern Beauty just launched a vibrating flat iron, along with two new hair care and styling products — and you can shop them ...

PATTERN Beauty built its brand by listening to its community, celebrating textured hair and turning consumer needs into ...

Forbes contributors publish independent expert analyses and insights. Tiana Randall is a writer whose work intersects style and sports. The hesitation was understandable. We were already drowning in ...

“Coiltinis”, “Gel & Tonics”, and “Thirst Traps” are on PATTERN’s chief CURLtender (and founder) Tracee Ellis Ross’s cocktail menu. In the haircare brands first-ever TV commercial, Ross is turning ...

The first time I got my hands (and hair) on Pattern Beauty, Tracee Ellis Ross’s hair-care line specially formulated to bring out the best in curly and kinky hair, I was testing curly-hair products for ...

Left to right: Jill Marie Jones, Tracee Ellis Ross, Golden Brooks, and Persia White on the set of Pattern Beauty’s first-ever commercial. “Hair cocktailing is a common practice in our community: We ...

What is Pattern Interrupt and Why Should you Care? Pattern interrupt is an extremely effective technique in sales that can change behaviors, assumptions, opinions and decisions in an instant, as it ...

Everyday it feels like yet another product launches, and to be quite honest, a lot of them miss the mark. A solid roll out and marketing campaign is one thing, but whether or not a product is actually ...