Faster loading times can really change how people use a site. They are less likely to leave right away. This activity boosts the metrics that search engines care about. Because of these perks, WebP is ...

Page speed is important for both rankings and user experience, yet columnist Kristine Schachinger notes that many companies are missing an easy opportunity to improve in this area: image optimization.

Images often make up the largest part of webpages. They have their own tab on Google results and even their own algorithm. Appearing in image results should be part of a complete SEO strategy to reach ...