Multichannel marketing remains a key to campaign success. However, as consumers’ attention continues to fracture, knowing which channels to utilize has grown increasingly complicated. Creating an ...

The world is changing—slowly, but inevitably. If your job requires you to advertise a product properly (or you’re simply interested in marketing), you’ve likely noticed how multichannel marketing ...

As a marketing agency owner, my clients are always coming to me to talk about the “next big thing” in advertising. They want to try email, social media or paid ads. They’ve heard about success on a ...

The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. BY Hemal Somaiya ...

Cord cutting and cord shaving are two major trends in the multichannel industry, the result of consumers that are fed up with paying more than $100/month for a package of TV channels, many of which ...

I’ve been discussing the topic of customer experience (CX) with quite a few companies, and have been repeatedly drawn into the omnichannel vs. multichannel debate. The first aspect people often ...

In a digital world overflowing with content, a single press release is no longer a surefire path to success. According to PR Newswire's 2024 State of the Press Release Report, 38% of PR professionals ...

Programmatic advertising is on the rise. According to Statista, the European digital ad market is projected to surpass $152bn (£123bn) by 2027, with programmatic accounting for 82% of digital ...

Retail has changed significantly in the past few years. While consumers continue to make purchases in person at brick and mortar stores, or online from a retailer's website, a growing number of ...

Tanya Candia is an international management expert, specializing in information security strategy and communication for public and private sector organizations for more than 25 years. Higher education ...

When you purchase through links on our site, we may earn an affiliate commission. Here’s how it works. At first broadcast television audio was mono, then in 1984, MTS (Multichannel Television Sound) ...