The new sensor-packed Smart Play Brick will land this spring as part of a special Star Wars collection. The update adds ...

The LEGO Group says it will introduce a new “SMART Play" system in 2026 designed to make brick-built creations respond to how ...

At CES this week, Lego announced Smart Play, a new interactive way to play with Lego builds. Here's how it works and when you ...

The brand-new, jaw-dropping Lego smart brick tech can recognize other bricks, activate effects and play music. They're ...

LEGO's Smart Play technology revolutionizes Star Wars building sets with immersive features, and the first three are open for ...

Consumer Electronics Show, the Lego Group gave us a potential answer. The company announced Lego Smart Play, which adds smart ...

Advanced electronics built into new bricks and figures can detect how they move and respond with light or sound effects ...

The Lego Ideas Minifigure Vending Machine includes 16 different minifigures. It is available at retailers like Amazon and Target with prices starting at $179.99. This interactive set allows you to ...

Lego's partnership with the Straw Hats is coming via the live-action Netflix adaptation, rather than directly through the anime or manga. Reading time 1 minute Get ready for some noodle-armed minifigs ...