Roku has lassoed Amazon‘s Prime Video Channels as a distributor of its low-cost, no-ads Howdy streaming service, marking the first time the $2.99/month package is available outside Roku’s ecosystem.

The streamer is offering content that’s traditionally ad supported for a very low price. Could other streamers borrow its methods? It’s been less than a year since Roku first launched Howdy. The ...

Streaming research firm Antenna has triangulated the numbers, adding that the low-cost service has better retention than other streaming services. By Caitlin Huston Business Writer Roku’s low-cost ...

A new study from Antenna finds that Roku’s $2.99 a month ad-free streamer has racked up more than 1 million subs since it was first introduced in August of 2025. The Antenna study also found that ...

Roku’s latest streaming bet is off to a solid start. Its affordable subscription service, Howdy, has now passed 1 million subscribers, according to data from research firm Antenna. This is a notable ...

You might be missing out on the next big streaming service. According to new numbers from Antenna, Roku’s low-cost streaming service Howdy is showing some promising subscriber and retention rates.