We asked 18 digital marketers and business owners to share one value proposition or unique selling point that consistently resonates with potential customers—and how they effectively communicate this ...

Defining value is the most ambiguous problem in our profession. And the inability to define your value can be debilitating for you and the prosperity of your business. Industry research puts the alpha ...

Learn how to clarify and leverage what your business stands for, what it offers, and how it differentiates itself from competitors. Learn how to clarify and leverage what your business stands for, ...

The best companies, leaders, and teams never stop thinking about how to deliver more value to their customers, markets, and employees, for all the reasons you might guess: Markets and competitive ...

Imagine you go out for a fancy meal. The mood is warm, the setting opulent. You order the chef's special—a dish everyone says is a gastronomic delight not to be missed. When it appears on the table, ...