In June 2022, anonymous sources told The Korean Economic Daily that Genesis planned to launch a One of One division that month. Based on that newspaper report, we wrote, “The company won’t simply send ...

Genesis did not just hand 2025 Genesis Championship winner Lee Jung-hwan a GV80 and a handshake. It built him a one-of-a-kind ...

Genesis has introduced a bespoke version of the GV80 Coupe, crafted by its “One of One” division. This exclusive SUV was commissioned in the Middle East, where Genesis is offering extensive ...

Previously the exclusive domain of exotic brands like Rolls-Royce and Ferrari, more and more mainstream brands are launching personalization programs to meet the increasing demand for custom touches ...