We’ve been displaying numbers using segmented displays for almost 120 years now, an invention that predates the LEDs that usually power the ubiquitous devices by a half-dozen decades or so. But LEDs ...

Know about Custom Affinity Segments for the Google Display Network? If not, columnist Laura Collins explains why and how to utilize these in your display campaigns. A key aim for any advertiser using ...

The Myst fans in the audience will love this project because it displays the 25-hour timekeeping system of the D’ni. The hardware hackers will lean a little closer to their screen because it does so ...

If there’s one area of Google Ads that often baffles even seasoned practitioners, it’s audience targeting. Within audience targeting, there’s a special option called custom segments that allows us to ...