Long before the days of Internet memes like Grumpy Cat, an evolutionary biologist named Richard Dawkins coined the term meme to mean “an idea, behavior or style that spreads from person to person ...

Forbes contributors publish independent expert analyses and insights. I write about relationships, personality, and everyday psychology. Memes, which are usually humorous and relatable images paired ...

Memes might seem like they emerge “naturally”, circulated by like-minded social media users and independently generating momentum. But successful memes often don’t happen by accident. I’ve spent the ...