Google has made clear that Omni isn't just a big branding exercise about connectors to S3 and ADLS (Amazon's Simple Storage Service and Azure Data Lake Storage, respectively), either. Instead, ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. The need to unify customer and key enterprise data keeps growing as the competition in the ...

BigQuery, Google’s cloud-based tool for quickly analyzing very large datasets, is getting a massive price cut today (up to 85 percent). But Google is also adding an important new feature that will ...

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The two other new MCP servers will help companies manage their Google Cloud environments. The first allows AI agents to perform tasks such as provisioning Google Compute Engine instances. The second ...

Benjamin is a business consultant, coach, designer, musician, artist, and writer, living in the remote mountains of Vermont. He has 20+ years experience in tech, an educational background in the arts, ...

Google Analytics 4 enables exporting audience and engagement data to BigQuery for deeper insights. Google Analytics 4 now allows exporting user data to BigQuery. The data includes audience membership, ...

Tracking keywords make a lot of sense for SMBs and some mid-market businesses, but as we scale our content marketing we need to look beyond tracking a small set of keywords. Clients want to see a ...

SNOW's AI momentum is notable, but GOOGL's cloud growth, backlog strength, and stock performance give it the edge now.

At its virtual Cloud Next ’20 event, Google today announced a number of updates to its cloud portfolio, but the private alpha launch of BigQuery Omni is probably the highlight of this year’s event.