As technology changes, it’s important for business owners and marketers to incorporate these advances into their marketing plan. Doing so helps marketers to reach their target audience with relevant ...

Getting lost in big box stores isn’t all that uncommon, but we have the technology to solve that problem: beacons, little boxes that help your phone figure out where it is in stores. However, a ...

A shifting customer experience with an increasing emphasis on mobile technology has motivated retailers to adopt new solutions that supplement their in-store offerings. A number of retailers have ...

Target jumps to the head of the class for in-store beacon marketing with a new program arriving this week in 50 stores that leverages the retailer’s application to alert shoppers to hyperlocal content ...

PayPal announced a new way to better connect merchants with customers through the use of their mobile device. On stage at the TechCrunch Disrupt conference, the commerce company unveiled Beacon, an ...

Mobile coupon application RetailMeNot is partnering with Swirl to create in-store beacon-powered promotions as well as implement features and deals that take place while the consumer is shopping, ...

Swirl's new beacon complements its industry-leading software platform that allows retailers and brands to create, manage and deliver in-store mobile marketing campaigns. The introduction of this new ...

UK retailer House of Fraser announced in August that it will introduce beacon-equipped mannequins in its Aberdeen store to provide customers with a more engaging retail experience. When a customer ...